FAÇADE TACTIC 1 – Negating the transparent
power of the shop window, or why is it that most of the
light on the streets of our cities are ONLY the reflections
of commodities in shop windows. O horrible corruption
of urban light! Here, for a shop we can employ a simple
strategy – concealment and secrecy. Just pull the blinds
down to get a little privacy, print "Go away or enter"
on the shop door and let the white square be a reminder
of the old idealism of an abstract visual language that
still had the power to transform perception. (Please note
– this idea can be easily reproduced by "the designers"
of this world, so maybe it is a worthless idea).