FAÇADE TACTIC 1 – Negating the transparent power of the shop window, or why is it that most of the light on the streets of our cities are ONLY the reflections of commodities in shop windows. O horrible corruption of urban light! Here, for a shop we can employ a simple strategy – concealment and secrecy. Just pull the blinds down to get a little privacy, print "Go away or enter" on the shop door and let the white square be a reminder of the old idealism of an abstract visual language that still had the power to transform perception. (Please note – this idea can be easily reproduced by "the designers" of this world, so maybe it is a worthless idea).